We are thrilled to welcome you to the Media24 News: Digital Advertising Evolution Workshop – EC! Below, you will find the agenda for the event, followed by the profiles of our esteemed speakers.

Looking forward to an engaging and insightful day with you!

Eastern Cape – 23rd October

13h00 - 13h10 Welcome by Tasmia Ismail
13h10 - 13h30 Setting the scene by William Horne
13h30 - 13h50 Inside the Newsroom by Mpho Raborife
13h50 - 14h10 The New Home of Food by Kelly Anderson
14h10 - 14h30 Customer-first by Madelein Venter
14h30 - 14h50 Storytelling for Brands: the secret to full-funnel engagement by Jerusha Raath
14h50 - 15h10 Digital Advertising Evolution by Tasmia Ismail
15h10 - 15h20 A word from the News GM, Rika Swart
15h30 High tea

Speaker Profiles


Rika Swart

Rika Swart is the General Manager of News at Media24, a role she assumed in February 2024. With a background as a medical technologist specializing in process improvements and quality control, Rika transitioned into management early in her career. She joined Media24 in 2023 and quickly advanced through various management roles. Notably, she led OTD, Media24's media distribution division, and served as CEO of the Print division. Later, she moved to head the ecommerce division, M24Logistics, where she was instrumental in adding two world-class warehouses to the operations, significantly enhancing logistical capabilities.

Rika's leadership is marked by a deep passion for team development and a commitment to creating value for customers. Her current role overseeing both the print and digital news brands of Media24 allows her to leverage her extensive management experience in this exciting new chapter of the news industry.


Madelein Venter

Madelein Venter is the General Manager of Subscriptions and Marketing at Media24’s News Division, where she has dedicated 18 years of her career. Her journey within the company has seen her transition from the newsroom to the publishing division, and back to newspapers, before discovering her passion for digital media, data, and subscriptions. Madelein has shared her expertise on the international stage, presenting News24’s paywall story at a prestigious news media conference in New York. A Gemini by nature, she brings a dynamic and passionate approach to media, storytelling, and achieving real-world results. An avid learner, Madelein holds an Honours degree in Journalism, an MBA, and is currently pursuing an MSc in Digital Leadership. Outside of her professional life, she is a dedicated gardener and DIYer and a mother to two inquisitive Gen Alphas.


Tasmia Ismail

With almost a quarter-century at Media24, Tasmia Ismail stands at the forefront of the media industry's digital transformation. Her extensive education includes an MBA, Sales Management, Media Management and leadership courses. Tasmia's leadership has garnered multiple accolades, including the 2019 Media24 Values Award and recognition at the INMA awards. As the General Manager for Media24 Commercial Sales team, Tasmia has spear-headed innovative digital strategies that strengthen partner relations in the ever-changing digital realm.


Mpho Raborife

Mpho is the Managing Editor of News24, South Africa's largest and most trusted news site. There, she manages a team of more than 100 journalists from across South Africa, Zimbabwe, and the United Kingdom. She oversees News24's operational, commercial, and editorial strategies alongside the Editor-in-Chief. She is also a dedicated member of the Employment Equity Forum, which monitors the parent company Media24's commitment to redressing the injustices of South Africa's pre-democratic past of unfair exclusion to opportunities based on race through its recruitment policies, retention, and staff development strategies.

Mpho is also part of a panel that annually identifies young graduate-level talent who are recruited into News24's dynamic internship program. She holds an undergraduate journalism degree from Rhodes University and an honours degree in journalism from the University of the Witwatersrand. In 2019, she was selected as part of the Poynter Leadership Academy for Women in Media in Florida, USA.


Jerusha Raath

Jerusha is the head of Brand Story, the internationally-award winning content and design studio for Media24 news.

She is an award-winning journalist and editor, with expertise in documentaries, live events and multimedia projects.

Jerusha serves on the IAB South Africa's Branded Entertainment and Content Committee, and as a coach for the South African Media Investment Partnership.

A respected speaker, she recently addressed the 2024 World News Congress in Copenhagen on content strategies for digital news publishers. She holds an MBA from Wits Business School.


Kelly Anderson

Kelly Anderson is the head of News24 Food, as well as News24’s Audience Engagement Editor. She has been with News24 for 11 years, starting out in the Media24 graduate program and working her way through various roles in the company over the decade, allowing her to hone extensive experience in the digital publishing space. She has spent over six years leading the News24 social team and has used this space to channel her love for visual storytelling. In her audience engagement role, she serves as the meeting point between editorial and commercial teams, making sure that our world-class journalism and business goals align harmoniously. She is now leading our food and wine sections, bringing the best of South Africa’s culinary landscape into the News24 fold.


William Horne

William Horne is a seasoned business journalist, economist and post-graduate lecturer that has worked across various industries in many different countries. His multiple awards for financial reporting have also earned him increasing exposure on TV- and radio-programmes.