As we prepare for a privacy-first future, targeting specific behavioural and interest-based audiences with your campaigns results in better brand lift and relevance, and avoids wastage. Below are some of our large, curated audience segments as examples of our reach and diversity. We are able to match your needs to many more niche, and in-market audiences. Contact us to find your exact audience match.

Current Affairs

DIGITAL: 59M | PRINT: 10 M

Current Affairs
Digital Reach Print Reach
News 38M 6.5M
Local 20M 4.3M

Sports

DIGITAL: 9.7M | PRINT: 5.5 M

Sports
Digital Reach Print Reach
Soccer 4.2M 5.2M
Rugby 2.1M 1.3M
F1 737K 5.2M
Betting 1M 5.6M

Investments

DIGITAL: 5.2M | PRINT: 3.5 M

Investments
Digital Reach Print Reach
Personal Finance 5.2M 3.4M
Property 57K 1.3M
Business 4.1M 1.7M
Crypto 83K 2.7M

Hobbies

DIGITAL: 2.6M | PRINT: 4.8 M

Hobbies
Digital Reach Print Reach
Foodies 387K 4.9M
Deco / DIY / Gardening 449K 1.3M
Travel 3M 5.8M
Events 3.9M 5.5M
Entertainment 3.4M 4.4M

Lifestyle

DIGITAL: 3.1M | PRINT: 3.6 M

Lifestyle
Digital Reach Print Reach
Fitness 261K 2.8M
Health/Wellness 2M 1.3M

Family / Life

DIGITAL: 1.8M | PRINT: 5.2 M

Family / Life
Digital Reach Print Reach
Parenting 1.8M 5.5M
Pregnancy / Sex / Fertility 362K 4.8M
Career / Education 983K 5.5M
Pets 66K 1.3M

Style

DIGITAL: 1.4M | PRINT: 6.1 M

Style
Digital Reach Print Reach
Fashion 834K 5.2M
Beauty 441K 2.5M
Celeb 1.3M 3.9M
Automotive 2.1M 5.2M

Tech

DIGITAL: 1.9M | PRINT: 4 M

Tech
Digital Reach Print Reach
Gamers 90K 5M
Online shopper 2.8M 1M
Tech Fundis 1.9M 4M