As we prepare for a privacy-first future, targeting specific behavioural and interest-based audiences with your campaigns results in better brand lift and relevance, and avoids wastage. Below are some of our large, curated audience segments as examples of our reach and diversity. We are able to match your needs to many more niche, and in-market audiences. Contact us to find your exact audience match.

Current Affairs

DIGITAL: 58.2 M | PRINT: 10 M

Current Affairs
Digital Reach Print Reach
News 25.2M 6.5M
Local 18.2M 4.3M

Sports

DIGITAL: 10 M | PRINT: 5.5 M

Sports
Digital Reach Print Reach
Soccer 3.9M 5.2M
Rugby 1.3 1.3M
F1 763K 5.2M
Betting 870K 5.6M

Investments

DIGITAL: 6.8 M | PRINT: 3.5 M

Investments
Digital Reach Print Reach
Personal Finance 6.8 3.4M
Property 74K 1.3M
Business 3M 1.7M
Crypto 63K 2.7M

Hobbies

DIGITAL: 3 M | PRINT: 4.8 M

Hobbies
Digital Reach Print Reach
Foodies 637K 4.9M
Deco / DIY / Gardening 328K 1.3M
Travel 3.2 5.8M
Events 3.8 5.5M
Entertainment 3.6 4.4M

Lifestyle

DIGITAL: 2.9 M | PRINT: 3.6 M

Lifestyle
Digital Reach Print Reach
Fitness 261K 2.8M
Health/Wellness 261K 1.3M

Family / Life

DIGITAL: 1.2 M | PRINT: 5.2 M

Family / Life
Digital Reach Print Reach
Parenting 1.2M 5.5M
Pregnancy / Sex / Fertility 318K 4.8M
Career / Education 963K 5.5M
Pets 72K 1.3M

Style

DIGITAL: 1.2 M | PRINT: 6.1 M

Style
Digital Reach Print Reach
Fashion 582K 5.2M
Beauty 354K 2.5M
Celeb 1.5M 3.9M
Automotive 2.2M 5.2M

Tech

DIGITAL: 588 K | PRINT: 4 M

Tech
Digital Reach Print Reach
Gamers 81K 5M
Online shopper 2.7M 1M
Tech Fundis 588K 4M