Media24 launches Unlocking the middle market

15 Nov 2022

Media24 is unlocking the South African middle market with the launch of, an exciting new home for consumers of Media24’s sought after Soccer, News and Lifestyle content.

“ is an umbrella site aimed at the rapidly growing middle market sample group made up predominantly from supergroups 3 and 4. It’s a first for South Africa and Africa,” says Minette Ferreira, General Manager: News & Lifestyle Divisions at Media24.

Soccer attracts a dedicated audience of fans who throng to stadiums every weekend and follow news and stories surrounding the sport with relish all week. Coupled with engaging news and entertaining lifestyle content, aims to reach the majority of South Africa’s middle market through this curation of brands seven days a week. includes three heavyweight titles: Soccer Laduma, KICKOFF and Daily Sun. It brings together a complementary collective of brands aimed at the middle and upper middle markets. targets a potential digital audience of 3.7 million and combined with the established print audiences of 2.1 million within this collective, offers a comprehensive, integrated, and multi-platform communication opportunity for brands.

Media24’s latest product consolidates a highly sought-after advertising audience and allows for deep brand collaboration. Register here: went live on 11 September with redesigned versions of Soccer Laduma, KICKOFF and Daily Sun, featuring the best stories from all three brands on the home page. Browsers can navigate each brand’s site individually or together within the SNL24 ecosystem. A multiplatform registration drive encourages readers to sign up to comment on stories, view traffic updates and weather reports, save stories and subscribe to newsletters.

“Media24 is perfectly positioned to develop this exciting new initiative,” says Ferreira. “Influential and trusted brands with existing audiences, innovative tech and the support of the group will ensure its success.”