Subject line: short copy and can include personalisation and emojis
Preview text: more info so user is more likely to open > keep it short
Copy: can be any length and include hyperlinks
Images: 650px wide for mobile screens, can be any height. Top image guide 650px x 350px
CTA / buttons: copy and links > can include UTM tracking
Brand / creative guidelines: hex colour values for background, buttons, text colours
Dimension 300(w) by 250 (h) pixels
File Size 300kB max
File Formats JPG, PNG
Animation & Looping 15 sec max