As excitement builds for the World Cup semi-finals, Ads24 kicked off its own series of high-energy football-styled activations last week to showcase the reach of its popular mass market titles. Now in its second year #Ads24Diski18! is proving even more popular than last year’s event, with agency members blasting vuvuzelas, dancing, singing and egging their teams on in ferocious rounds of foosball mania.
The aim of the in-agency activations is to showcase the potential and reach of Ads24's popular mass market titles: Daily Sun, Die Son, Soccer Laduma and Kick Off. These titles cater for 64% of South Africa’s population and reach one in two South Africans every month. The popular titles are serious drivers of local economy and culture, with 35% of readers in full time employment and 2.7 million (46%) of readers claiming that they use advertising inserts to plan their shopping, while 1.8 million (30%) of our readers buy products as a result of seeing them on advertising inserts.
Team players were presented with a finger football desk drops to hone their skills but the ultimate challenge lies in Ads24’s new and improved online diski game. Agencies and clients working with Ads24 are invited to play to up their chances of winning by visiting ads24diski.co.za. Simply register, pick a team, build a player and take a shot at the goal to stand a chance of winning one of six Sony PlayStation 4 consoles and a FIFA 18 game. Contenders are encouraged to share their score on social media and tag @Ads24 and use the #Ads24Diski18 hashtag.
#Ads24Disk18!i is part of the drive to educate media buyers about the mass market by engaging in the competition and surrounding content in a way that the mass market enjoys. In addition, Ads24 is offering promotional packages for a limited time only:
First Division: From R145k, which includes 3x print ads as well as desktop and mobile banners.
Championship League: From R425k, which includes 9x print ads, desktop and mobile banners as well as desktop and mobile section sponsorships.
The Premier League: From R860k, which includes 15 x print ads, print and digital content as well as desktop and mobile banners.
Activations will roll out in Johannesburg, Cape Town and Durban over the rest of July. For more information on how you can tailor the Starter Pack, Booster or Premium deals to suit your campaign and budget contact your local Ads24 consultant.
Please note that only agencies and clients working with Ads24 will qualify for an opportunity to win prizes. The competition is not open to the general public.
Ads24 reaches six in ten South Africans, including print and digital readers. Ads24 touches the lives of over a half of all South Africans adults. While it is important to identify the size and segment the audience, looking at how Ads24 engages with its readers, is equally as important.
Ads24 is part of the Media24 Group representing 97 newspaper titles. From Dailies to Sunday papers to locals, Ads24 reaches almost every target segment in South Africa, no small achievement in such a diverse country. The most exciting element is how these titles become part of the community that Ads24 serves.
A news reader is an engaged reader. Ads24 news brands play an important and unique role in the daily lives of their readers. Ads24 sees beyond the numbers, beyond the market segments, to connect with the people on a personal level. Ads24 has the stats, the numbers, but also the insights.
Issued on behalf of Ads24 by Stone Soup Public Relations
For further information, please contact Daya Coetzee
[email protected], (011) 447 7241