Shopping
Responsibility

90%

Average
household income

R34,139

Average
personal income

R23,627

Source: Forum24 January 2024 Afrikaans Survey/ ABC Q2 2023 / Facebook January 2024 / Twitter January 2024/ Instagram January 2024

    • AIR
      504,000
      Combined Page Views
      176,616
      Social
      Engagement
      287,300
    • AIR
      504,000
      Circulation
      25,274
      Circulation
      Saturday
      33,056
      Language
      Afrikaans
      Frequency
      Daily
      Days
        Monday - Saturday
      Format
      • Broadsheet
      Free/sold
      Sold
      Verification
      ABC

    • Digital Reach
      Page Views
      176,616
      Users
      16,080
      visits
      509,000
      visit duration
      00:00:01

      Social
      likes
      223,000
      followers
      64,300
      followers
      -

      Website
    Areas
    Western Cape - Inland, Western Cape - Peninsula, Southern Cape
    Section Publication Day Format BW FC
    Die Burger Wes Monday - Friday B/Sheet R138.00 R214.00
    Regular Supplements Western Cape Monday - Friday Tabloid R138.00 R214.00
    Die Burger Wes Saterdag Sat B/Sheet R134.00 R206.00
    Section FC Rates
    Front Page Solus (10 x 10) 42 800.00
    Page 3 Solus (15 x 10) 48 150.00
    Page 5 (20 x 10) 53 500.00
    (Please consult Ads24 for availability on special positions)
    Size Size Bracket Rate
    Tabloid 1 - 16 Pg R725.00
    Tabloid 18 - 32 Pg R794.00
    Tabloid 34 - 48 Pg R872.00
    Tabloid 50 - 64 Pg R961.00
    Insert Splits Exact Areas
    Cape Town Cape Town
    Platteland & Boland Malmesbury to Springbok, Upington, Grabouw, Botriver, Caledon, Bredasdorp, Struisbaai, Villiersdorp.
    Suid Kaap Riversonderend to Plettenbergbaai, Oudtshoorn to Prins Albert, Beaufort-Wes
    Execution Placement Size CPM Rate (R)
    Mobile Web Banners Medium Rectangle 300 x 250 R320.00
    Mobile App Banners Medium Rectangle 300 x 250 R320.00
    Web Banners Leaderboard 728 x 90 R290.00
    Web Banners Half Page 300 X 600 R375.00
    Web Banners Medium Rectangle 300 x 250 R320.00
    Social Display Non Video Facebook Instagram Twitter Relevant Social Link R200.00
    Social Display Video Facebook Instagram Twitter Relevant Social Link R300.00
    Programmatic Leaderboard 728 x 90 Price on Application
    Programmatic Medium Rectangle 300 x 250 Price on Application
    Programmatic Half Page 300 x 600 Price on Application
    Page Takeovers Background Branding 1280 x 800 (variable) Price on Application
    Page Takeovers Road Block 728 x 90; 300 x 600; 300 x 250 Price on Application
    Page Takeovers Retail Bar 12 Products - 250 char, URL, Pic Price on Application
    Rich Media Web Transitional Ad 800 x 600 R500.00
    Rich Media Web Interstials Floating Peelback Slider Push Down Cascade Sidekick Billboard Variable R500.00
    Rich Media Mobile App Expander 360 Carousel Form Ad Store Locator Click to call Social Share Variable R500.00
    Video Pre Post Rolls 536 x 400, 15"16:9 R400.00
    Video Inread 537 x 400, 15"16:9 R400.00
    Email Promo Mailers Responsive Design R1 per sub
    ROP Booking Deadline ROP Material Deadline Inserts Booking Deadline Inserts Material Deadline Inserts Delivery Adress Inserts Delivery Contacts
    2 days prior 12h00 1 day prior 12h00 1 week prior 2-4 working days prior WC: Paarl Coldset, 5 Lynx Road, Paarden Island, Cape Town, 7420 (021) 514 5503
      • Age

        Education

        30% Matric
        0% Certificate
        18% Degree
        19% Postgrad

        Employment Status

        Gender

        53%
        47%

        Household Income Detailed

        Personal Income Detailed

        Personal Income Groups

        Purchase Decision Status

        Race

        Region

        SEM Condensed

        SEM

      • Age

        Gender

        63%
        37%

        Internet Accessing From

        Marital Status

        Personal Income Detailed

        Purchase Decision Status

        Region

        Work Status

        Source: Forum24 January 2024 Afrikaans Survey/ ABC Q2 2023 / Facebook January 2024 / Twitter January 2024/ Instagram January 2024

      For a customised map or a breakdown by stores, please contact our sales team: