Black Friday/Cyber Monday Research

Dive into our comprehensive analysis of consumer behaviour during the biggest shopping events of the year—Black Friday and Cyber Monday. This presentation distills key findings from a detailed survey of over 3,000 South African shoppers, revealing pivotal trends in spending, planning, and the digital footprints that drive purchasing decisions. Understand the strategic importance of targeted advertising and the significant impact of online deals, as consumers express a strong preference for genuine discounts and value. Whether it's everyday essentials or big-ticket items, discover how consumer anticipation and strategic planning shape the landscape of these peak shopping days. Delve into the detailed report to utilize these insights for your campaign strategies.